Date
Dec 2020
Client
Inflexible Yogi
Role
Product Designer
To gather information about the target audience, we conducted surveys and interviews with potential customers. We learned that the majority of users are interested in a variety of yoga styles, such as Vinyasa and Hot Yoga, and that they value convenience and ease of use when it comes to booking classes and managing their memberships.
To gather information about the target audience, we conducted both quantitative and qualitative research methods.
We created an online survey that was distributed to a group of potential customers via email and social media. The survey included questions about yoga practice habits, preferences for yoga styles and class times, and overall satisfaction with current yoga studio options. The survey results provided us with a general understanding of the target audience's preferences and needs.
Qualitative Research: We conducted in-person interviews with a diverse group of potential customers. These interviews were semi-structured, allowing us to gather detailed information about the user's needs, pain points, and preferences. The interviews were conducted in person or through video call and were recorded for later analysis. We also observed users in their natural environment, visiting their current yoga studio to see firsthand the challenges they face.
We analyzed the data collected from both the surveys and interviews to identify patterns and common themes. The information gathered from the research was used to inform the design decisions and ensure that the website and mobile app meet the needs of the target audience.
Based on the research findings, we created user personas that represent the different types of users who will be using the website and mobile app. These personas helped to ensure that the design decisions are made with the end-user in mind, and that the website and mobile app are tailored to meet the needs of the target audience.
In summary, the user research was an important step in the design process, as it helped us to understand the target audience's needs, preferences, and pain points. The information gathered from the research was used to inform the design decisions and ensure that the website and mobile app meet the needs of the target audience.
Based on the research findings, we designed a website that is easy to navigate and allows users to quickly book classes, purchase memberships, and access studio information. The website and mobile app has the following features:
In summary, the design of the website and mobile app was informed by user research and testing. The website and mobile app are user-friendly, easy to navigate, and provide users with all the information they need to book classes and purchase memberships. The clean and simple design, user-friendly features, and accessible design are all aimed to provide a seamless and enjoyable experience for the customers.
To evaluate the effectiveness of the website and mobile app, we conducted user testing with a group of potential customers. We found that users were able to easily navigate the website and mobile app and found it easy to book classes and purchase memberships. The users also appreciated the clear and simple design of the website and mobile app.
The website and mobile app were evaluated to ensure that they meet the needs of the target audience and are easy to use. The following methods were used for evaluation:
The data collected from the evaluation methods was analyzed to identify patterns and common themes. The findings were used to make improvements to the website and mobile app, and to ensure that the design decisions meet the needs of the target audience.
In summary, the evaluation process is an ongoing process that allows us to identify and address any usability issues, and ensure that the website and mobile app meet the needs of the target audience. A combination of user testing, analytics, A/B testing, feedback surveys and user interviews were used to get a comprehensive understanding of the user experience. The data collected from the evaluation process was analyzed and used to make improvements to the website and mobile app to ensure a seamless and enjoyable experience for the customers.
The new yoga studio website was developed with a user-centered design approach. User research was conducted to understand the needs and pain points of the target audience, which informed the design of the website. It was designed to be user-friendly, easy to navigate, and provide users with all the information they need to book classes and purchase memberships.
Throughout the development process, we used a combination of user testing, analytics, A/B testing, feedback surveys and user interviews to evaluate the website and mobile app. The data collected from the evaluation process was analyzed, and the findings were used to make improvements to the website and mobile app.
The final product is a website and mobile app that is easy to use, visually pleasing, and provides a seamless experience for customers. The website and mobile app are designed to be accessible to users with disabilities and provide a wide range of features and functionalities to ensure a enjoyable user experience.
Overall, the new yoga studio website and mobile app is the result of a user-centered design approach, and is designed to meet the needs of the target audience and provide a enjoyable experience for customers. The ongoing evaluation process will continue to monitor and improve the website and mobile app to ensure that it continues to meet the needs of the target audience.
